Zach Choi

Early Life and Background

Zachary Choi, known professionally as Zach Choi ASMR, was born on August 27, 1986, in Seoul, South Korea. Adopted at a young age, he was raised in Baltimore, Maryland, by a Korean-American family. His adoptive father was a businessman and former singer, while his mother worked as a model. Growing up, Zach developed a deep appreciation for food, influenced by his mother's culinary skills. He attended local schools in Maryland and later moved to Los Angeles, California, to pursue his interests in fashion and digital media. 

Career Beginnings

Before his rise to fame on YouTube, Zach explored various creative avenues. He started as a fashion blogger with his website "NativetoNowhere," where he shared fashion commentaries and street style photography. He also worked as a haircut model, gaining experience in front of the camera. These early endeavors laid the foundation for his future in content creation. 

YouTube Journey

Zach launched his YouTube channel, "Zach Choi ASMR," on July 5, 2014, but began uploading content regularly in August 2018. His debut video, "ASMR Eating Duck Fat French Fries (NO TALKING)," set the tone for his unique style—silent mukbang videos focusing solely on the sounds of eating. This approach quickly resonated with audiences, distinguishing him in the ASMR community. 

Over time, Zach's channel experienced exponential growth. As of May 2025, he boasts over 32.7 million subscribers and more than 12.76 billion total views. His content includes a variety of ASMR mukbang videos featuring popular foods like fried chicken, mozzarella corn dogs, and spicy noodles. Notably, his collaborations with other creators, such as Stephanie Soo and Nikocado Avocado, have garnered millions of views. 

Content Style and Influence

Zach's signature no-talking format has become a hallmark of his channel. This choice allows viewers to focus entirely on the auditory experience of eating, enhancing the ASMR effect. His meticulous attention to audio quality and visual presentation has set a high standard in the genre. Beyond YouTube, Zach has a significant presence on other platforms, including TikTok, where his food preparation videos have gone viral, amassing millions of views. 

Personal Life

Zach maintains a relatively private personal life.He is currently single and resides in Los Angeles, California.Despite his public persona, he keeps details about his family and personal relationships out of the spotlight.His focus remains on creating content that resonates with a global audience.

Conclusion

Zach Choi's journey from a fashion blogger to a YouTube sensation exemplifies the power of niche content and authenticity. His innovative approach to ASMR mukbang videos has captivated millions, making him a prominent figure in the digital content landscape. As he continues to evolve his craft, Zach remains a testament to the impact of creativity and dedication in the world of online media.